What is the meaning of keyword? How many types of "keywords" and what are they?

MD HASIBUL HASAN SHANTO

7 May, 2024

What does the "keyword" mean? How to do keyword research.

Many people have heard the word "key word" or are familiar with it, but many people do not know what this "key word" actually is? And how many types can there be? How a keyword works and the intent of a keyword.

Many of you already know what "Key Word" is. "Key word" is a word that we search in various search bars on Google, YouTube by writing and we get a search result about it.

Types of keywords

This keyword can again be divided into two parts.

Long tail keyword
Short tail key word

Long tail keyword

Long tail "key word" is a word of two or three or four words or by writing a meaning or a subject we search it on Google or YouTube.

Short tail keyword

Short tail "key words" are some key words that are two or more than two, such as three, some keywords that we search by writing. But this keyword has some intent, that is, what is the purpose of this "key word" you are searching for by typing "key word" and which "key word" falls in which category is the intent of the key word.

According to the intent of the keyword, keywords can be divided into four categories

Informational keywords
Navigational keywords
Commercial keywords and
Transactionall key word

The intents of these "key words" depend on the "key words" you search for and get the results.

Informational keywords

First if we come to the informational "key word". Informational keywords are the "key words" that you write to search for various information and to know a specific piece of information, you search by writing that "key word" and before this key word, you may use some keywords such as How, Words like what, why and a question mark (?) at the end.

Informational keywords are keywords that are informational related or that you want to find information about.

Navigational keywords

A navigational "keyword" is a long-tail keyword. It helps to find a specific topic. In this case, suppose you search to buy a product of a brand or search for something from a location that you know and it shows you the result.

In this case, for example, you will buy a product from Easy or Bata. Such keywords are called navigational keywords. Where you can search by typing bata suze or easy t-shirt as a "key word". Here easy is a brand and t-shirt is a product.

Again if you search How to buy Bata shoes this is a long tail "key word".

Commercial keywords

A commercial "key word" is a keyword that you want to buy or are interested in buying, such as Best SEO tools. This is a commercial keyword. It is intended that you are looking for a tool with which you want to do SEO work. Such keywords are called commercial "keywords".

Transactional keywords

Transactional "keywords" are keywords that you type in to search for a product that you want to buy immediately or that you are interested in buying and want to buy very quickly. In this case, for example, Buy, Offer, Sale, Near me, Discount, these are transactional keywords.

Thus the wards are divided into four parts. By intent one means informational, navigational, commercial and transactional keywords. You need to research the keywords that your intent is the niche of your website and according to that niche, you need to search and select the keywords according to your intent.

Again, these are often mixed, for example, navigational keywords can be combined with commercial keywords. Again, commercial can be matched with transactional keywords like "Best restaurant near me" where Best is the commercial keyword and "Near me" is the transactional keyword. According to what your website is and its niche, you can do keyword research and use it like this.